![]() ![]() The film is already a big hit in terms of cost-to-gross. I'd like to think that the film's strong buzz would interest people outside of the converted and that said converted fans would give the film legs closer to Divergent (2.7x its $54m debut weekend) than Harry Potter and the Deathly Hallows part II (2.25x its $169m debut). The terribly front-loaded weekend means that anything substantially over $100m domestic is now in serious doubt. The film cost 20th Century Fox just $12 million to produce, so it's already rolling in profits even if the film has no legs after this weekend. It played 82% female, 79% under-25, and 56% Caucasian, 20% Hispanic, 12% African-American, and 12% Asian/other. Yes it proves that female-centric films can make real money at the box office with or without male cross-over support ( The Fault in Our Stars played 82% female), but Twilight should have taught us that six years ago. ![]() ![]() Yes this very cheap and unconventional summer release is debuting on the level of more conventional blockbusters. Yes, Shailene Woodley is a movie star with two (probable) $50m+ weekends under her belt in just the last three months. This is one of those films that has been discussed so much in the run-up to release (by myself among others) that it's almost anticlimactic now that the weekend has arrived. ![]()
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