![]() More and more people are willing to leverage these messaging platforms to build a direct relationship with their customers.Ĭonsumer expectations have evolved with time and customers today prefer to engage with brands that customize and communicate according to their interests. WhatsApp, Viber, and Telegram business are growing popular not just for personal communication but for business engagement as well. ![]() It is projected that by 2022, around 3 billion users will choose to access OTT messaging apps for communication.
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